Category Marketing best practices
Marketers have to convince audiences to care. Success is determined by what they think–it’s what branding is about. http://ow.ly/w5O2s
The onus is on established tech entrepreneurs to help the younger generation realize the consequence of the get-rich-quick ecosystem.This article from VentureBeat sounds like the pre-amble to the hysterically, but sadly, funny opening episode of the HBO Series "Silicon Valley," where one of the startup founders in the Palo Alto incubator ranch home was praised for his product "Nip Alert." I laughed. But inside I cried. Building companies is hard work. Creating meaning is hard work. Making it matter is hard work. The new generation of tech entrepreneurs would be well advised to do their level best to avoid the whoopee and hoopla of acquisitions like What's App, and get back to writing good code and making insanely great products that make a difference. And, just to pile it on, read what Don Dodge, Developer Advocate at Google has to say, in his article "I could build Instagram in a week." He points to first mover advantage, the network effect that results in building an excited and active community, and simply great, intuitive design that people love to use. There's an awful lot of luck, as well as science, in a big hit. But rarely is there anything "quick" about it.
The onus is on established tech entrepreneurs to help the younger generation realize the consequence of the get-rich-quick ecosystem. This article from VentureBeat sounds like the pre-amble to the hysterically, but sadly, funny opening episode of the HBO Series “Silicon Valley,”… Continue Reading →
Content marketing best practices are telling brand marketers to find that valuable piece of content and charge for it, with a coupon or a dollar value, or in some other nefarious way that delivers an immediately measurable ROI. But there’s… Continue Reading →
With the rapid proliferation of big data and marketing automation, the role of the marketer is changing rapidly. Review this webinar from Altimeter to look at the primary objectives for today’s modern marketer: Provide consistent, exceptional, personal experiences By leveraging the right… Continue Reading →
When I read that this new company was the “Airbnb for Office Space” I knew exactly and precisely what it was. What power! For both the little startup, HiRise, and a testimony to what Airbnb has accomplished. But it only… Continue Reading →
AdAge asks who pulled off the most awesome viral stunt of the year. I picked the PepsiMax — with a huge salute to Travis Okulski for allowing the pee-in-your-pants video to be aired by Pepsi. I don’t think I would… Continue Reading →
“what you do is much more important than who you are”
Basically, I agree with every single one of these.
For millennials, many of whom don’t live alone, this example of content to promote a product — one that deals with a subject that could be just a bit awkward — just rocks. It’s funny. Yes, it’s crude. But about… Continue Reading →
“It is awfully important to know what is, and what is not, your business.” —Gertrude Stein One of the most important guiding principles in building a cohesive corporate plan is to align every member of the team behind the company’s vision… Continue Reading →