Interesting interview here with Chris Keller, VP of Marketing for Health Catalyst, a healthcare IT company. Here are the key lessons learned from the 30-minute interview that could be relevant for B2B marketers seeking to: deliver a high-growth lead pipeline, with few lead-capture… Continue Reading →
Much has been written about how psychology can be used to influence a customer’s behavior, and there are a huge number of theories and treatises on this subject. So I confess here to simplistically distilling my thoughts down the five… Continue Reading →
You’re going back to your desk in the New Year, full of energy for new marketing initiatives, one of which is your content strategy. Here are some pointers and resources to get started with your planning.