Category Marketing best practices
Once a brand has determined that social is an appropriate part of their marketing strategy, the next question is what exactly should that strategy be? Here are some ways to get started about thinking about planning your social strategy.
Airbnb, like many successful ‘out of nowhere’ startups began its life by solving a problem that the founders had themselves in 2007 — they wanted to rent out their own San Francisco apartment. They soon found out that they were not just solving their own problem, they were solving a problem that people all over the world had too — a solution that is now worth $10B. Here are the things that stood out for me with what Airbnb did to succeed.
Few brands make it all the way up to the ‘forgive’ and ‘defend’ area, but all of them start at the bottom. The biggest challenge I see startups take on is figuring out what they should be ‘known’ for. It’s… Continue Reading →
Time was, that Weird Al was a thing I recalled from Madonna’s virginal days (yes, that long ago). But more recently he seems to be wherever I look. How and when did that happen? Today I read an interesting piece… Continue Reading →
“Social Media is lost without a social compass.” So says Brian Solis in a thoughtful, and thought-provoking article written as a foreword to the new book “The Ethical Practice of Social Media in Public Relations,” by Marcia W DiStaso and… Continue Reading →
Thoughtful article from Siege Media about how to create great content in-house. For someone who does a lot of writing while doing 1,000 other things, his focus steps need to be followed: Turn off your cell phone Log out of social… Continue Reading →
Excellent advice from an expert team. Check out this series of lessons by Guy Kawasaki and Bill Reichert on Skillshare. Art of the Start: Turning Ideas into High-Growth Businesses An Online Skillshare Class by Guy Kawasaki
Social Organic Reach Is Trending to Zero: How to Meet the Challenge
Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Article just written and published for ClickZ this month.
Social Organic Reach Is Trending to Zero: How to Meet the Challenge Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Article just written and published… Continue Reading →
I just bought a new iPad. I can’t believe I’m saying that because when I bought my first iPad I thought it was the most expensive, frivolous toy I’d ever purchased. Then it became my new best friend. I became… Continue Reading →
Every so often, Facebook hosts its f8, a conference in San Francisco aimed at developers, media, and partners. This year, in front of an audience of 2,500+, Facebook introduced its vision for the next year and beyond. With Mark Zuckerberg… Continue Reading →