Category Archives: Mobile

Facebook vs LinkedIn — this will be interesting

Facebook will face some interesting challenges with their Facebook At Work product, not the least of which is the psychology of the user.


I certainly am not alone in having given a lot of thought to my ‘personal’ identity and my ‘professional’ identity. While there is obviously much cross-over — I am, after all, the same person — I am more than happy I have my LinkedIn space, and my Facebook space. I report differently in each, and have a very different network in each, with only a small percentage of cross over. All good.

So how am I thinking about the Facebook At Work announcement?

Continue reading Facebook vs LinkedIn — this will be interesting

70 Percent of digital users cross from device to device. Can your online biz handle it?

I just bought a new iPad. I can’t believe I’m saying that because when I bought my first iPad I thought it was the most expensive, frivolous toy I’d ever purchased. Then it became my new best friend. I became so attached that when my son began borrowing it regularly to use iMovie and watch […]

from Marketing Pilgrim – Internet News and Opinion

It’s time to mobilize your social fans

With Cyber Monday in the rear view mirror, here are some thoughts on the importance of capturing the mobile follower. Since joining Friend2Friend, we have ensured that every social branded experience is fully mobile-ready.  It’s been great to put all that Loopt experience to work!

Read the recent article at Direct Marketing News:

Social mobile is exploding

Every key indicator worth watching shows that the mobile Internet is exploding. The market has now finally reached a point where smartphone and tablet usage, and accompanying Internet speed and application performance, are such that users actually find their phones — and tablets — legitimate and worthwhile alternatives to their desktop or laptop computer. This, combined with critical audience size, opens up an enormous untapped market for brands to engage social mobile fans.

See this post just posted to Friend2Friend’s blog with some of the latest stats pointing to the explosion of social mobile. 

I am Droid’ing… and it’s growing on me

Naturally, given past behaviors, I was one of first in line to get the iPhone 4. I was so excited.

Two weeks later, I returned the phone. The dropped-call experience was a joke — I don’t think I never completed a single call. And forget iPhone to iPhone. My boss Sam Altman also had an iPhone 4. Every conversation we had would have to be re-started four times.

Then I started to get the “you have no SIM card” error.

Bah. I returned it. The Apple store guys were super helpful, and gave me my money back, re-provisioned my trusty old iPhone 3GS, and told me they’d order me a new one and let me know when it arrived.

I never got the notification.

But it doesn’t matter. I wouldn’t have picked it up anyway. The bumper I’ll just keep as a souvenir.

Then the frustration with my old iPhone started to increase. I am sick and tired of seeing the green “call fail” button. Really sick and tired of it. And it seemed to be happening more and more.

So that, combined with the fact that I am marketing Android Apps at Loopt (I can’t market something I can’t feel) pushed me into the Android world.

I am now the proud owner of a Droid X. It’s a brick. It’s ugly. It whispers “Droid” at me in a creepy post-apocalyptic manner.

There are some odd things to get used to.

The period button is right next to the spacebar key so all my emails.have.periods.between.words.

It’s weird getting used to a physical button/screen button combination. Apple has taught me to rely on the screen purely. On my Droid X, you have to press the home/back/search buttons at the bottom, and other times you press buttons on the screen. That feels like an odd boundary pusher.

The screen and apps and look/feel seems dark, and weird, and sort of male (I can say that … it’s my blog).

But I love that the calendar App merges all my calendars into one. Yay hey. And everything runs so fast! Particularly our Loopt app!

But most I love the Verizon connection. I can finish a call! Though I have to get a headset, because the thing weighs a ton and it feels like holding a laptop up to my ear. But that’s OK. I can deal with that.

Apple better watch out. People are finding alternatives. It’s becoming cool to dislike the iPhone, and renegade and brave to toss it back and Apple and say “you have to do better.” I’m not going to just suck it up because it’s Apple and I’ve loved Apple since I worked on Macintosh software in 1983. (Literally. I really did.) They have a problem. They need to fix it.

Plenty of room for non-games in top iPhone spots

Looking today at the top 100 grossing apps for the iPhone. You can see them yourself here. (Will launch iTunes.)

Of the top 100, 68 are games. 32 are various productivity or travel helping apps, including smattering of adult stuff and one recipe app. (Well done, Jamie!). Plenty of room for interesting things that aren’t games in the top 100! I wonder how the line up will change this time next year.

Here’s the list:

  • #2 MobileNavigator North American $89.99
  • #3 RedLaser tag reader $1.99
  • #18 DocumentsToGo for taking docs $9.99
  • #25 Truth or Dare Dating $1.99
  • #26 MotionX GPS Drive $2.99
  • #27 Textfree Unlimited, send SMS messages $5.99
  • #29 Jamie Oliver 20 minute meals $7.99
  • #30 TomTom US and Canada $99.99
  • #31 LogMein Ignition remote control of Macs and PCs $29.99
  • #32 ColorSplash photo editor $1.99
  • #33 Awesome Note and ToDo $3.99
  • #36 iFitness $1.99
  • #44 Police Radio $0.99
  • #45 Zagat To Go $9.99
  • #46 Japanese English Dictionary $19.99
  • #48 Tweetie Twitter Client $2.99
  • #50 Air Mouse Pro for turning iPod/Touch into remote for Mac
  • #52 Flight Track $4.99
  • #53 CNN Mobile $1.99
  • #57 The Weather Channel $3.99
  • #60 Quickoffice Mobile Office $9.99
  • #64 Midomi Music Identifer $4.99
  • #72 Scanner911 $0.99
  • #72 WunderRadio $6.99
  • #73 CoPilot Live North America $34.99
  • #75 Naughtie Hotties Video $0.99
  • #75 Documentstogo $14.99
  • #88 ReelDirector video editing $7.99
  • #92 TVUPlayer TV player $4.99
  • #97 Pocket Informant organizer $12.99
  • #99 FlightTrack Pro $9.99
  • #100 BeatMaker – $19.99

Of course this list is for top grossing apps — so those expensive GPS apps skew their numbers. If we look at the list for top paid apps, there is a larger proportion of low-priced games.

Update Oct 27: Google’s app store. Opportunity to catch the wave early? I don’t underestimate Google. And with their mutual board members leaving each other’s boards, they are clearly getting closer to a head to head each day. I just want to make sure that I’m on the winning side! And sorry, that won’t be Palm.