From Compaq to Windows, handset makers to Android/iOS and now Dropbox to Slack.
Much has been written about how psychology can be used to influence a customer’s behavior, and there are a huge number of theories and treatises on this subject. So I confess here to simplistically distilling my thoughts down the five… Continue Reading →
You’re going back to your desk in the New Year, full of energy for new marketing initiatives, one of which is your content strategy. Here are some pointers and resources to get started with your planning.