Author alicelankester
From Compaq to Windows, handset makers to Android/iOS and now Dropbox to Slack.
I enjoyed reading this today — five examples of interesting buzz-building by brands. Here are the campaigns chosen. Colin Firth in a Lake — because Mr Firth never fails to deliver Dragon skull on Charmouth beach — another campaign by the… Continue Reading →
Much has been written about how psychology can be used to influence a customer’s behavior, and there are a huge number of theories and treatises on this subject. So I confess here to simplistically distilling my thoughts down the five… Continue Reading →
As part of my weekly media habits, I have been expanding my Podcast consumption to include Marketing and Business podcasts — beyond my usual diet of culture and entertainment. It sometimes feels a bit like teeth-flossing. Boring and worthy. But… Continue Reading →
Social relationship marketing is a key imperative, or should be, for all brands — both B2B and B2C. Social works in all stages of a customer’s discovery of a brand’s products: Discovery, Exploration, Purchase, and post purchase Engagement. There are… Continue Reading →
At Friend2Friend, we work with our brand clients to ensure a year-round approach to engagement campaigns. When the content that fills a brand’s social newsfeeds is solely of the “one-to-many” type – beautiful photos, inspirational videos, sneak peeks at new products… Continue Reading →
I always enjoy reading Brian Solis. No more so than today, when Brian reminds attention is a precious commodity. We should earn it, and spend it, wisely. Content curation and a thoughtful attention to our audience’s attention span is absolutely… Continue Reading →
Facebook vs LinkedIn — this will be interesting. Facebook will face some interesting challenges with their Facebook At Work product, not the least of which is the psychology of the user.
You’re going back to your desk in the New Year, full of energy for new marketing initiatives, one of which is your content strategy. Here are some pointers and resources to get started with your planning.
I was a little alarmed — but not really surprised — at quite how much I was looking forward to to this year’s Christmas TV advertisement from a personal favorite department store — John Lewis.