Author alicelankester

10 favorite podcasts that you might just find addictive

Every day, I walk. I walk to keep fit. I walk because I have two dogs. I walk because I love to walk. I walk because I have a #FitBit, and I must reach my 10,000 steps a day —… Continue Reading →

Do your social posts survive the re-share test?

On my weekend walk, I listened to this Jay Baer podcast of an interview with Guy Kawasaki, Chief Evangelist at Canva and author along with Peg Fitzpatrick, Head of Social Strategy at Canva. The podcast is part of Guy and Peg’s book… Continue Reading →

Social media brand trends for 2015

As we near the end of 2014, I worked with my colleagues at Friend2Friend to take a look at what social media marketing trends brands need to be on the lookout for in the coming year. Check out the list… Continue Reading →

The best social strategy requires alignment with the customer journey

Once a brand has determined that social is an appropriate part of their marketing strategy, the next question is what exactly should that strategy be? Here are some ways to get started about thinking about planning your social strategy.

I’m glad #ALSIceBucketChallenge is over … now what can we learn?

As a marketer, watching a breakout viral story unfold before my social network eyes is always fascinating. How did that start? Why did that one catch fire and others didn’t? Last month, I wrote this article for ClickZ, in collaboration with my colleague… Continue Reading →

Airbnb’s growth hacking story

Airbnb, like many successful ‘out of nowhere’ startups began its life by solving a problem that the founders had themselves in 2007 — they wanted to rent out their own San Francisco apartment. They soon found out that they were not just solving their own problem, they were solving a problem that people all over the world had too — a solution that is now worth $10B. Here are the things that stood out for me with what Airbnb did to succeed.

Where is your startup in the Brand Relationship Arc?

Few brands make it all the way up to the ‘forgive’ and ‘defend’ area, but all of them start at the bottom. The biggest challenge I see startups take on is figuring out what they should be ‘known’ for.  It’s… Continue Reading →

How Weird Al is “literally” everywhere…

Time was, that Weird Al was a thing I recalled from Madonna’s virginal days (yes, that long ago). But more recently he seems to be wherever I look. How and when did that happen? Today I read an interesting piece… Continue Reading →

Re-discovering your social compass — old rules for the new digital world

“Social Media is lost without a social compass.”  So says Brian Solis in a thoughtful, and thought-provoking article written as a foreword to the new book “The Ethical Practice of Social Media in Public Relations,” by Marcia W DiStaso and… Continue Reading →

How to get on with creating great content…

Thoughtful article from Siege Media about how to create great content in-house.  For someone who does a lot of writing while doing 1,000 other things, his focus steps need to be followed: Turn off your cell phone Log out of social… Continue Reading →

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