I always enjoy reading Brian Solis.
No more so than today, when Brian reminds attention is a precious commodity. We should earn it, and spend it, wisely. Content curation and a thoughtful attention to our audience’s attention span is absolutely required.
Our audiences are bombarded with so much information. As consumers of digital content, we all struggle to stay ahead of the information firehose.
A leading editor once told me over breakfast that he seriously considered writing an article and only allowing the first two paragraphs to make sense. The remainder would be nonsense. Then he’d watch if people still shared. I suspect they would. Because he believed no one read past the first two paragraphs of anything much these days.
So with that said, I’m done.