Category Social marketing

How Weird Al is “literally” everywhere…

Time was, that Weird Al was a thing I recalled from Madonna’s virginal days (yes, that long ago). But more recently he seems to be wherever I look. How and when did that happen? Today I read an interesting piece… Continue Reading →

Re-discovering your social compass — old rules for the new digital world

“Social Media is lost without a social compass.”  So says Brian Solis in a thoughtful, and thought-provoking article written as a foreword to the new book “The Ethical Practice of Social Media in Public Relations,” by Marcia W DiStaso and… Continue Reading →

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Article just written and published for ClickZ this month.

Social Organic Reach Is Trending to Zero: How to Meet the Challenge Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Article just written and published… Continue Reading →

Facebook Evolves from Social Network to Social Ecosystem

Every so often, Facebook hosts its f8, a conference in San Francisco aimed at developers, media, and partners. This year, in front of an audience of 2,500+, Facebook introduced its vision for the next year and beyond. With Mark Zuckerberg… Continue Reading →

Who won the #hashtag Super Bowl this year?

I’m not much of a football fan. Not anything of a football fan for that matter. But I do like brand watching. So it was “shut up, I have to listen to the ads” this year, with a furious post-game… Continue Reading →

Excellent content marketing, for the socially conversational millennial generation

For millennials, many of whom don’t live alone, this example of content to promote a product — one that deals with a subject that could be just a bit awkward — just rocks. It’s funny. Yes, it’s crude. But about… Continue Reading →

The corporate website is dead. Long live storytelling digital homes.

The corporate website is dead. The days of “press release PR” are over. So says CocaCola. Welcome to brand storytelling by Coke. In 2014, I think we’ll expect to see more brands blowing up their corporate websites, and rebuilding them… Continue Reading →

Content that rocks for millennials

Thanks to Ryan Donegan for prompting some excellent ideas on the subject of marketing to millennials.  Been spending a lot of time recently considering what content ‘works’ and what doesn’t.  On social, consumers “own” the brand, but what’s more important… Continue Reading →

Content marketing and social — putting fans and followers to work!

Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is… Continue Reading →

TacoBell and SnapChat? Should be worth a look

Given the TV ads showing overtly stoned kids gazing at the clock and watching time pass before they go out to fix munchies the TacoBell, watching their SnapChat feed should be interesting… I guess that TB is just embracing the… Continue Reading →

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