Thanks to Ryan Donegan for prompting some excellent ideas on the subject of marketing to millennials.  Been spending a lot of time recently considering what content ‘works’ and what doesn’t.  On social, consumers “own” the brand, but what’s more important is that they own the conversation. 

The team at delivered content that is not only highly shareable, but one can only imagine that it starts conversations, both online and offline. That works! The conversation doesn’t end with a Like.

Good stuff.