Category Archives: Social marketing

Stephen Fry — he’s keeping it real on Twitter

I just started following Stephen Fry (@stephenfry) on Twitter. Reading through his Tweets, I feel that he actually is writing the Tweets himself. That sounds disingenuous. It’s not meant to be.

When I follow well-known people on Twitter, they just don’t seem to be that person at all. Most notable this week: the F.A.B. Sir Richard Branson (@richardbranson). It’s not him. It must be some PR hack. Come on Sir Dick. You’re so good at this.

Well done Stephen Fry for making it real. Love it.

Twitter — Fool’s Gold?

Everyone has drunk the Twitter Kool Aid it seems. And more people are jumping onto the bandwagon today, hoping not to miss out on the ride — let’s hope it’s not a ride right over a cliff. I am intrigued by the one-to-many, micro-blog practice. I am finding it invaluable for watching what people are doing with, and saying about, the Photobucket brand.

But at some point, the whole thing becomes such an overwhelming mess and I want to just shut the computer and walk away. Tweets combining fascinating facts with an enormous load of drivel. You have to find the interesting facts and suffer the drivel.

Brands can use Twitter to monitor what people say. And to talk back. News organizations can push a micro-summary of interesting news for busy people on the go. (Though I still like my RSS Google Reader better.) But personally? I still like my Facebook status, shared with friends.

I just read the article “All That Twitters May Not Be Gold, Analysts Say” in the New York Times. I think Twitter faces a significant challenge finding a way to charge for their service without losing their mojo. Maybe people will just become so hooked on using the service that they’ll pay to keep the drug coming.

Tweet the Facebook and Facebook the Tweet

I have a multiple personality disorder. That is, my Photobucket identity is inextricably entwined with my personal identity. I have to log into two Twitter accounts simultaneously. My Photobucket Fan page is connected to my personal Facebook page because I admin the page. And more.

So my deathly boring “I’m glad it’s the weekend” post on Facebook along with the “We made Mobile Crunch today, read all about it” posts.

I need to “get a life.” And make that life my own. Ideally I’d like an app to help me do it. Something that maps my social identity as Photobucket, links me to accounts that, if they are the “real me” then hide the real me and let me be the Photobucket me.

Also, it would be nice for Tweet Deck to have slightly fewer than a billion bugs. It’s almost unusable. I’ve got to try something else.