Alice Lankester

Category

Marketing best practices

Using non-gated content to double high-quality leads

Interesting interview here with Chris Keller, VP of Marketing for Health Catalyst, a healthcare IT company. Here are the key lessons learned from the 30-minute interview that could be relevant for B2B marketers seeking to: deliver a high-growth lead pipeline, with few lead-capture… Continue Reading →

TwitterFacebookGoogle+BufferEmailShare

Reach, depth, and relationships — a few excellent social initiatives

One of the best parts of being in London is how delightfully energizing it is to make new business connections in this fantastic city. In those meetings, conversation often turns to what social and marketing campaigns and digital initiatives have… Continue Reading →

Psychological triggers — five ways to think about building awareness

Much has been written about how psychology can be used to influence a customer’s behavior, and there are a huge number of theories and treatises on this subject. So I confess here to simplistically distilling my thoughts down the five… Continue Reading →

Meerkat as a ‘fad,’ make the customer experience personal, and don’t ignore millennials…

As part of my weekly media habits, I have been expanding my Podcast consumption to include Marketing and Business podcasts — beyond my usual diet of culture and entertainment. It sometimes feels a bit like teeth-flossing. Boring and worthy. But… Continue Reading →

Thinking beyond simple social engagement, to a participatory engagement campaign calendar

At Friend2Friend, we work with our brand clients to ensure a year-round approach to engagement campaigns.  When the content that fills a brand’s social newsfeeds is solely of the “one-to-many” type – beautiful photos, inspirational videos, sneak peeks at new products… Continue Reading →

How are you starting your content marketing strategy for 2015?

You’re going back to your desk in the New Year, full of energy for new marketing initiatives, one of which is your content strategy. Here are some pointers and resources to get started with your planning.

Magical storytelling from John Lewis UK

I was a little alarmed — but not really surprised — at quite how much I was looking forward to to this year’s Christmas TV advertisement from a personal favorite department store  — John Lewis.

Do your social posts survive the re-share test?

On my weekend walk, I listened to this Jay Baer podcast of an interview with Guy Kawasaki, Chief Evangelist at Canva and author along with Peg Fitzpatrick, Head of Social Strategy at Canva. The podcast is part of Guy and Peg’s book… Continue Reading →

Social media brand trends for 2015

As we near the end of 2014, I worked with my colleagues at Friend2Friend to take a look at what social media marketing trends brands need to be on the lookout for in the coming year. Check out the list… Continue Reading →

© 2017 Alice Lankester — Powered by WordPress

Theme by Anders NorenUp ↑