Marketing best practices Archives - Alice Lankester

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Marketing best practices

Using non-gated content to double high-quality leads

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Reach, depth, and relationships — a few excellent social initiatives

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Psychological triggers — five ways to think about building awareness

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Meerkat as a ‘fad,’ make the customer experience personal, and don’t ignore millennials…

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Thinking beyond simple social engagement, to a participatory engagement campaign calendar

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How are you starting your content marketing strategy for 2015?

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Magical storytelling from John Lewis UK

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Do your social posts survive the re-share test?

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Social media brand trends for 2015

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