With the rapid proliferation of big data and marketing automation, the role of the marketer is changing rapidly. Review this webinar from Altimeter to look at the primary objectives for today’s modern marketer:

  1. Provide consistent, exceptional, personal experiences
  2. By leveraging the right customer data
  3. And delivering the right message, at the right time, in the right channel

Delightful.  All marketing plans need to reflect how this is done.