Facebook will face some interesting challenges with their Facebook At Work product, not the least of which is the psychology of the user.

I certainly am not alone in having given a lot of thought to my ‘personal’ identity and my ‘professional’ identity. While there is obviously much cross-over — I am, after all, the same person — I am more than happy I have my LinkedIn space, and my Facebook space. I report differently in each, and have a very different network in each, with only a small percentage of cross over. All good.

So how am I thinking about the Facebook At Work announcement?

Continue reading Facebook vs LinkedIn — this will be interesting →