Social media lessons for travel marketers

Article written and placed for Friend2Friend in iMediaConnection today, covering social media lessons for travel marketers. While websites catering to the “wisdom of the crowds” have shaped travel decisions online for well over a decade, social media sites such as Facebook represent much more powerful opportunities for marketers to reach and engage with new travelers. In fact, today it’s often trusted recommendations from our Facebook friends (via their Facebook news feed) that make us aware of a destination in the first place. And, when it comes to sharing stories about one’s favorite vacation spot, “like” often turns to “love” (i.e., purchasing airplane tickets and booking hotel rooms). Read the whole article on iMediaConnection here.