Category Articles & content

10 Ways to Boost Engagement on Facebook with Social Engagement Apps

This month, we released a White Paper that documented our best practices when it comes to social engagement apps on Facebook.  You can read the results in this article published on ClickZ — “10 Ways to boost Engagement on Facebook… Continue Reading →

ClickZ here we come!

Just be asked to write a blog post every month this year for ClickZ, the leading brand blog. Excited! First article due next week. Think I’ll work with Roger Katz on continuing the mobile social thread … it’s important, and… Continue Reading →

2013 is the Mobile Social Marketing

Mobile Social Marketing.  It’s what I live and breathe. Here’s an article written and placed in ADOTAS this week.  Everything I need to say is in here. No need to repeat! “2013: The Year of Mobile Social Marketing.”

It’s time to mobilize your social fans

With Cyber Monday in the rear view mirror, here are some thoughts on the importance of capturing the mobile follower. Since joining Friend2Friend, we have ensured that every social branded experience is fully mobile-ready.  It’s been great to put all… Continue Reading →

Who won the brand social Gold at the Olympics?

Article written and submitted to ADOTAS.COM, reviewing how brands did at the Olympics for their serious marketing sponsorship dollars. In the four years since the Beijing Olympics in 2008, Facebook has grown from 100 million users to close to a… Continue Reading →

Social media lessons for travel marketers

Article written and placed for Friend2Friend in iMediaConnection today, covering social media lessons for travel marketers. While websites catering to the “wisdom of the crowds” have shaped travel decisions online for well over a decade, social media sites such as… Continue Reading →

Social Super Tuesday — how the candidates stacked up on Facebook

Another article written and placed this week. Very delighted with the result — on Techcrunch, as the first opinion piece of the day. “Every vote counted on Super Tuesday. The results coming down to the wire, with Mitt Romney narrowly… Continue Reading →

What the Super Bowl and marketers can learn from socially savvy sports fans

This article written for, and accepted by, on VentureBeat. While sports fans eagerly await who will win the 2012 Super Bowl and look forward to diving into chips and a Frito Pie or two, marketers are eager to see who… Continue Reading →

Not to be missed: Mary Meeker

Like any of you would miss Mary’s insightful super charged fast review of what we should all be thinking about. In the thrust and parry of life at the desk and on the phone, sitting back to “think big” is… Continue Reading →

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