Life at Loopt is a blast. For those of you that know me, mobile is the only thing I talk about these days. Interesting article in Mashable today — top 5 advertising trends to watch:
- SMS continues to grow and be important
- Experimentation with rich media
- Mobile sites vs mobile apps (personally I think these will merge to some extent in interesting ways; Apps will incorporate more and more HTML pages that look like App pages; just need to solve performance issues and you can bypass the whole App submission tango when you want to release new stuff). I remain amazed at how many sites stink on even the fancy iPhone and Android devices I used. Estimates state that by 2014 25% of Internet traffic will be on a mobile device. 25%! So for heaven’s sake don’t wait until then to get your Web site mobile-optimized.
- Interest in geo-location (no duh!)
- Growth of mobile video
Love it all. For someone whose mobile life started lugging around an Apple II, it’s never been so fun to be in high tech.