Given the TV ads showing overtly stoned kids gazing at the clock and watching time pass before they go out to fix munchies the TacoBell, watching their SnapChat feed should be interesting… I guess that TB is just embracing the only real purpose of drive-thru garbage food late at night.

But on a more serious note, we’re only going to see more of brands getting ‘braver’ on social — Karmaloop has gone on the record saying they’ll accept butts, boobs and nudity — while dropping our jaws at how blatantly tone deaf some brands can be — Kenneth Cole and Syria, American Apparel and Hurricane Sandy. Let’s hope lessons continue to be learned, while brands pioneer in social marketing. And while we’re about it, let’s call for some adult supervision in this industry, please!