I enjoyed reading this today — five examples of interesting buzz-building by brands.

Here are the campaigns chosen.

• Colin Firth in a Lake — because Mr Firth never fails to deliver
• Dragon skull on Charmouth beach — another campaign by the brilliant London-based Taylor Herring team
• Jetblue interactive display — I fear I’d not be nearly chill enough to interact with this billboard though; unless I was with one of my family members who I could embarrass
• Shot on an iPhone campaign — I have loved every one of these images.