Here is a selection of the articles, interviews, white papers, events and similar content I have developed, written and produced on behalf of my clients when working in Silicon Valley. (Hence the end date.) They are listed here for historical interest.
June 2016: Making Business Case to Open Source your Software: The business, brand and community value of an open source software model.
May 2016: Seminar on the topic of ESG (Environmental, Sustainability and Governance) in the Financial Services Sector
April 2016: The Impact of Shadow IT in the Enterprise: Shadow IT — Workers Using Personal Devices and Cloud Services in the Enterprise — Has Impact Beyond the IT Department, Fostering a New Breed of Collaborative Enterprise Applications
March 2016: Renovate to Innovate: how ISVs can embrace a new generation of no-code developers as ‘change agents’ to fuel speed, agility and innovation in the enterprise.
March 2016: Enterprise APIs for Rapid Service Delivery
January 2016: Best practices for Agile software development white paper
November 2015: The collaborative enterprise: how unified communications technology is enabling enterprise transformation
August 2015: Software development outsourcing: partner or provider?
May 2015: How customer engagement campaigns impact customer experience
March 2015: Don’t outsource audience engagement — why your 2015 social strategy must include your brand website
February 2015: (Social) engagement shouldn’t just happen on Valentine’s Day
January 2015: 2015 will be the year of the brand community — here’s why
November 2014: 5 best practices for social promotions
October 2014: Top five social marketing trends for brands to watch for in 2015
September 2014: What brands can learn from the #ALSIceBucketChallenge
August 2014: When content meets social — aligning the content message to the social medium
July 2014: 5 engagement app strategies for converting fans and followers into content marketers
June 2014: Brands are preparing for a socially sophisticated World Cup
May 2014: Social organic reach is trending to zero: how to meet the challenge
April 2014: Brand, expert and social content — successful social marketing needs all three
March 2014: The hierarchy of social engagement value
February 2014: Your corporate website is dead — but social audiences can bring it back to life
January 2014: $4m for 30 seconds — will brands continue scoring with #hashtags after the big game?
January 2014: Five predictions for social marketing in 2014
December 2013: What’s the real value of Twitter for brands?
November 2013: Five engagement app strategies for converting fans and followers into content marketers
November 2013: 50 things every demand gen marketer needs to do
November 2013: How to create sales-ready leads with style
September 2013: Three ways to improve your Facebook app engagement
September 2013: Facebook updates promotions policies
October 2013: Get your campaign into the social stream this holiday season
August 2013: Five easy ways to master content marketing on LinkedIn
August 2013: Post-Facebook earnings: three critical investment opportunities for brands
July 2013: Ingredients of top B2B content marketing strategies on LinkedIn
June 2013: Master of Ceremonies for the WITI (Women in Technology) Hall of Fame 2013
June 2013: No more B2C marketing envy
>May 2013: What social fragmentation means for marketers
May 2013: LinkedIn could rival Facebook’s dominance
April 2013: Advertising on Facebook is about community, not clicks
April 2013: GM is back on Facebook, but is it to make fans?
November 2010: Restaurants Reach Customers with Social Media, NYTimes, Jan 2011
November 2010: ad:tech Panelist: Geo-Loco: Local at the Bleeding Edge + Making Money with Location-Based Services
August 2010: Virgin America’s Geo-Social Loss Leader Gets Huge Response
July 2009: Speaker: Revenue Bootcamp on Freemium business models.
June 2009: Video presentation on the new Yahoo! Photobucket mail application
March 2009: Typepad case study on corporate blogs
Feb 2009: Mobile Marketer
Jan 2009: LA Times, Inauguration day prompts rush of social media
May 2008: CBS News “The Wonders of Digital Photo Sharing
December 2007: Fast Company “Halloween 2.0: How Web Companies Trick and Treat.”
December 2007: Nature Conservancy and Photobucket Go Green
December 2007: TV appearance, ABC Local, “Green Christmas”
October 2007: Fortune Magazine, wiFi cameras
April 2007: MediaPost “The Wonderful World of Webkinz.”
March 2007: Radio interview with CBS about Photobucket
February 2007: CamcorderInfo.com, Putting consumers in the director’s chair
November 2006: Tech address interview about FilmLoop
June 2006: Radio interview, FilmLoop at eBay Live
June 2006: Making meaning with Guy Kawaski at eBay Live