enter site As a marketer, watching a breakout viral story unfold before my social network eyes is always fascinating. How did that start? Why did that one catch fire and others didn’t?

buy proscar online uk Last month, I wrote this article for ClickZ, in collaboration with my colleague Roger Katz, on just these topics, for Friend2Friend — “What brands can learn from the #ALSIceBucketChallenge” summarizing recommendations as follows:

  • Be social platform agnostic
  • Leverage the social network effect
  • Make it meaningful, but make it fun!
  • Make it clearly actionable
  • Give it time to catch fire, and
  • Involve celebs if you can!

buy estrace 2mg You can read an explanation for these recommendations at ClickZ.