don't rush into dating As a marketer, watching a breakout viral story unfold before my social network eyes is always fascinating. How did that start? Why did that one catch fire and others didn’t?

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ATTENZIONE! come si capisce la borsaption - Dunque è una truffa? Si tratta di un broker sicuro ed affidabile o è una truffa? Leggi prima di Iscriverti! Last month, I wrote this article for ClickZ, in collaboration with my colleague Roger Katz, on just these topics, for Friend2Friend — “What brands can learn from the #ALSIceBucketChallenge” summarizing recommendations as follows:

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  • Be social platform agnostic
  • Leverage the social network effect
  • Make it meaningful, but make it fun!
  • Make it clearly actionable
  • Give it time to catch fire, and
  • Involve celebs if you can! You can read an explanation for these recommendations at ClickZ.