click I apologize to my Kindle. The nice, light, easy to read Kindle that is now sitting comfortably in my handbag. Being a bit of a nerd, I buy all the new toys. And the Kindle was a must-have. But I soon fell out of love with the nasty keyboard, the lack of a touch interface, the flickery screen. But I did become addicted to the instant books I could get to deal with insomnia.
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Then I got my iPad. With a Kindle app. Joy.
But about a year later, I have gone back to my Kindle. Why? It’s true. It IS readable in sunlight. It It IS light. I CAN hold it in one hand. All the things Jeff Bezos tells me.
But he’s getting it wrong. But I wouldn’t market it that way. He’s comparison marketing to the iPad. That’s not the point. People will use both. It’s inevitable, and it doesn’t really matter. The real dream he should be weaving is about how the world of books is available, instantly; that you can take your entire library on vacation, in your handbag; that you can get your kids a schoolbook instantly for that chapter they had to read tonight, and left in the classroom; that you can get a free sample of anything, and if you like it, buy it. (How many times have I bought a book that I’ve dropped after the first chapter. Mr Bezos has solved that.)
There are so, so many ways that Kindle is an integral part of my life. Weave the dream, and welcome back Kindle to my bedside table.