I enjoyed reading this today — five examples of interesting buzz-building by brands.
Here are the campaigns chosen.
- Colin Firth in a Lake — because Mr Firth never fails to deliver
- Dragon skull on Charmouth beach — another campaign by the brilliant London-based Taylor Herring team
- Jetblue interactive display — I fear I’d not be nearly chill enough to interact with this billboard though; unless I was with one of my family members who I could embarrass
- Shot on an iPhone campaign — I have loved every one of these images.