http://azortin.pl/?rtysa=opcje-binarne-jak-czyta%C4%87-wykresy&baf=44 Millions of bytes of information already exist out there covering how to approach building a social media strategy. Few come with the street cred of Charlene Li and Jeremiah Owyang.

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http://www.mabnapouyesh.com/dfdf/4640 Check out this excellent article “Developing a Social Strategy.” Step through the slides. Key takeaways:

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  • First listen and learn
  • Engage, but focus on sharing and watching
  • Look at ways to support your customers and help them solve their problems
  • Engage your customers in your innovation — what are their ideas?
  • Start small, focusing on one business goal where social media can have an impact — and gauge success by how well you reached the business goal
  • Practice and preach openness — this takes courage!

bdswiss gibt es was besseres Their follow on “Understand Your Customers’ Social Behaviors” is also worth a look. Their report focuses on how it’s important to conduct research to identify the social behaviors of your customers before you do anything. For example, identify:

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  • Where customers are online (use surveys, brand monitoring)
  • Who customers trust (surveys)
  • Who customers influence (surveys, brand monitoring)
  • How customers use social tools in the context of your products

http://eren.es/?esrof=opciones-binarias-binarymx&3c3=77 Once you understand, the plan can be built.

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