At Friend2Friend, we work with our brand clients to ensure a year-round approach to engagement campaigns. When the content that fills a brand’s social newsfeeds is solely of the “one-to-many” type – beautiful photos, inspirational videos, sneak peeks at new products – the only participation you’re asking of your audience is to like, comment, and/or share. And that’s OK. But brand social audiences will be happy to respond in a much more participatory way if you ask them. And there’s every reason to make that participation happen regularly, around the seasonal marketing clock.
The article “(Social) Engagement Shouldn’t Just Happen on Valentine’s Day” appeared recently in ClickZ. In it, we shared some of the tips we use to advise brands on thinking about a more participatory year-round engagement approach.