binäre option anleitung I hadn’t heard David Shing speak before now, but I’m glad I have now. His brief, but energetic, talk linked below reminds me why this is a great time to be a digital marketer. We’ve moved from the traditional one-to-many form of advertising and marketing to one-to-one-to-many. Social isn’t a place you go. It’s a thing you do. And in marketing, it’s all social.

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follow Here are some key points that David made, but don’t use this to avoid watching him speak. He’s worth the time.

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  • Content in the right context is the new black
  • Brands are starting to ‘own’ breaking news
  • The land grab for ‘likes’ is over; attention is the new currency; mindshare=marketshare; you can like my shoes, my hat, my bag before and instead of liking ME
  • Agencies are still talking ‘rates’; brands are talking in terms of consumer identity — there’s a disconnect!
  • Brands are still spending 78% of their budget on broadcast, TV and print — that’s all wrong!
  • Content does not compete with advertising, it competes with popular culture
  • The future is NOW — think about mobile local alerts; crowd payments; augmented reality games; distributed social networks; wearable tech; screenless devices; nano; personal transport
  • The new form of entertainment is personal expression — that’s what brands are competing with today
  • Utility is critical — be useful at the same time as entertaining and informing — how can you be useful today as a brand?
  • Stop thinking about mobile as the ‘second’ or ‘third’ screen; it’s the first screen!
  • If you think, as a brand, that if you build an app ‘they will come.’ They won’t. People have an average of 40 some apps on their smart phone, but use only 4 or 5 of them.
  • Mobile is no longer about SoLoMo. It’s about HoMo. (Home Mobile)! 68% of mobile minutes are used up at home. (I need to source this stat.)
  • People buy emotionally, and then rationalize; in retail people love wait lists, short supply, continuous updates — what does this mean for your retail brand?
  • People’s behaviors are influenced by their peers — how can you have an experience as a brand? If you make good content, it will be passed around. And don’t think that individuals create viral videos — most are professionally produced now!
  • What’s your KPI? Will it be passed along! That’s how you judge if it worked!
  • Where can you embed your brand in places where you can’t even buy media?
  • What’s the harmonious story you can tell across sites?
  • What’s reactive, remarkable, relevant about your brand?
  • Screens that talk to each other is coming — TV, tablet, smartphone
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