Social strategies and content marketing strategies must be closely coupled in order to work. This is where LinkedIn has emerged as a huge business marketing opportunity. Jeff Weiner, CEO of LinkedIn, talked recently of his plans for LinkedIn to become “the definitive professional publishing platform, where professionals come to consume relevant content and publishers come to share it.” One out of every three professionals on the planet is now on LinkedIn. As a place where businesses and professionals connect, LinkedIn is uniquely positioned to support professional communication, and it is building the hooks and systems to cultivate the sharing of content organically based on communities’ specific interests. Read more in this article written and placed in iMedia.

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