http://podzamcze-dobczyce.pl/index.php/restauracja/restauracja_galeria.html Interesting article here in Mashable about Pepsi’s attempts to crowd-source their Superbowl commercial. Just because Pepsi chose to feature in some way (I don’t know how prominently) the Doritos/Communion Wafer submission — a submission that offended Catholic groups — doesn’t mean we should throw the crowd-sourcing baby out with the bathwater. The outcome should not be a judgement on the value of crowd-sourcing.

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When a large, savvy, and well-funded brand such as Pepsi chooses to walk on the wild side, and undertake crowd-sourcing, or social media “stunts” of any sort — they have to take responsibility for their actions. Perhaps “someone” should have thought this through. “ http://www.ivst-vz.de/?debin=www-ukoptions-com Hmm, I love this commercial. It’s fun. Irreverent. But, well, might offend some. Should we feature it?”
Crowd-sourcing is exciting. It helps brands think in a new way about their brand. They get to see how people out there in the real world think about them. It shakes things up. I say, bring it on! But be judicial. Know that there will be submissions and content that may not reflect your brand’s values. In which case, it’s “ follow url thanks, love it, but no thanks.”
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