Alice Lankester

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On the topic of ‘new marketing’ — what B2B professional services companies should think about when updating their marketing strategy

I recently met with a very high-quality professional services group in London. This was a company who has been in their business for many, many years. Their reputation is stellar. They are considered the gold standard for the kind of work… Continue Reading →

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Dropbox: the first dead decacorn

From Compaq to Windows, handset makers to Android/iOS and now Dropbox to Slack.

TL;DR — a lesson to be learned

I always enjoy reading Brian Solis. No more so than today, when Brian reminds attention is a precious commodity. We should earn it, and spend it, wisely. Content curation and a thoughtful attention to our audience’s attention span is absolutely… Continue Reading →

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