One of the best parts of being in London is how delightfully energizing it is to make new business connections in this fantastic city. In those meetings, conversation often turns to what social and marketing campaigns and digital initiatives have… Continue Reading →
As part of my weekly media habits, I have been expanding my Podcast consumption to include Marketing and Business podcasts — beyond my usual diet of culture and entertainment. It sometimes feels a bit like teeth-flossing. Boring and worthy. But… Continue Reading →
Social relationship marketing is a key imperative, or should be, for all brands — both B2B and B2C. Social works in all stages of a customer’s discovery of a brand’s products: Discovery, Exploration, Purchase, and post purchase Engagement. There are… Continue Reading →
At Friend2Friend, we work with our brand clients to ensure a year-round approach to engagement campaigns. When the content that fills a brand’s social newsfeeds is solely of the “one-to-many” type – beautiful photos, inspirational videos, sneak peeks at new products… Continue Reading →
On my weekend walk, I listened to this Jay Baer podcast of an interview with Guy Kawasaki, Chief Evangelist at Canva and author along with Peg Fitzpatrick, Head of Social Strategy at Canva. The podcast is part of Guy and Peg’s book… Continue Reading →
Once a brand has determined that social is an appropriate part of their marketing strategy, the next question is what exactly should that strategy be? Here are some ways to get started about thinking about planning your social strategy.
As a marketer, watching a breakout viral story unfold before my social network eyes is always fascinating. How did that start? Why did that one catch fire and others didn’t? Last month, I wrote this article for ClickZ, in collaboration with my colleague… Continue Reading →