Social marketing Archives - Alice Lankester

Alice Lankester

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Social marketing

Reach, depth, and relationships — a few excellent social initiatives

One of the best parts of being in London is how delightfully energizing it is to make new business connections in this fantastic city. In those meetings, conversation often turns to what social and marketing campaigns and digital initiatives have… Continue Reading →

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Meerkat as a ‘fad,’ make the customer experience personal, and don’t ignore millennials…

As part of my weekly media habits, I have been expanding my Podcast consumption to include Marketing and Business podcasts — beyond my usual diet of culture and entertainment. It sometimes feels a bit like teeth-flossing. Boring and worthy. But… Continue Reading →

How brands can build social relationships that deliver real value

Social relationship marketing is a key imperative, or should be, for all brands — both B2B and B2C. Social works in all stages of a customer’s discovery of a brand’s products: Discovery, Exploration, Purchase, and post purchase Engagement. There are… Continue Reading →

Thinking beyond simple social engagement, to a participatory engagement campaign calendar

At Friend2Friend, we work with our brand clients to ensure a year-round approach to engagement campaigns.  When the content that fills a brand’s social newsfeeds is solely of the “one-to-many” type – beautiful photos, inspirational videos, sneak peeks at new products… Continue Reading →

Facebook vs LinkedIn — this will be interesting

Facebook vs LinkedIn — this will be interesting. Facebook will face some interesting challenges with their Facebook At Work product, not the least of which is the psychology of the user.

Magical storytelling from John Lewis UK

I was a little alarmed — but not really surprised — at quite how much I was looking forward to to this year’s Christmas TV advertisement from a personal favorite department store  — John Lewis.

Do your social posts survive the re-share test?

On my weekend walk, I listened to this Jay Baer podcast of an interview with Guy Kawasaki, Chief Evangelist at Canva and author along with Peg Fitzpatrick, Head of Social Strategy at Canva. The podcast is part of Guy and Peg’s book… Continue Reading →

Social media brand trends for 2015

As we near the end of 2014, I worked with my colleagues at Friend2Friend to take a look at what social media marketing trends brands need to be on the lookout for in the coming year. Check out the list… Continue Reading →

The best social strategy requires alignment with the customer journey

Once a brand has determined that social is an appropriate part of their marketing strategy, the next question is what exactly should that strategy be? Here are some ways to get started about thinking about planning your social strategy.

I’m glad #ALSIceBucketChallenge is over … now what can we learn?

As a marketer, watching a breakout viral story unfold before my social network eyes is always fascinating. How did that start? Why did that one catch fire and others didn’t? Last month, I wrote this article for ClickZ, in collaboration with my colleague… Continue Reading →

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