Alice Lankester

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Articles & content

Making the business case to open source your software

I recently researched and wrote about the Open Source movement for Daitan Group, a company that provides high-quality software development services to significantly accelerate time to market for global technology companies. In the early days of software development — when the industry was… Continue Reading →

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The Impact of Shadow IT in the New Collaborative Enterprise

Enterprises are vastly underestimating the extent that unauthorized applications and services are being used within their organizations.  This last month I completed a White Paper about ‘Shadow IT’ (workers using personal devices and cloud services in the enterprise) — The Impact of… Continue Reading →

Five examples of brands building local buzz

I enjoyed reading this today — five examples of interesting buzz-building by brands. Here are the campaigns chosen. Colin Firth in a Lake — because Mr Firth never fails to deliver Dragon skull on Charmouth beach — another campaign by the… Continue Reading →

Where is your startup in the Brand Relationship Arc?

Few brands make it all the way up to the ‘forgive’ and ‘defend’ area, but all of them start at the bottom. The biggest challenge I see startups take on is figuring out what they should be ‘known’ for.  It’s… Continue Reading →

Re-discovering your social compass — old rules for the new digital world

“Social Media is lost without a social compass.”  So says Brian Solis in a thoughtful, and thought-provoking article written as a foreword to the new book “The Ethical Practice of Social Media in Public Relations,” by Marcia W DiStaso and… Continue Reading →

Forbes Magazine covers Friend2Friend’s Outside Magazine engagement

Delighted to have secured a great article in Forbes Magazine, ‘Creating Scalable, Engaging Editorial Content with MaaS — ‘Media as a Service.’ Forbes Magazine has published a review of how Friend2Friend’s Best Town Ever 2013 Social Voting Contest for Outside… Continue Reading →

3 Critical investment opportunities for brands

Now that the dust has settled over Facebook’s Q2 earnings results and the resulting share price changes, let’s look at what the latest results mean for brand marketers. No, not whether brand owners should speculate in Facebook stock, but instead what user… Continue Reading →

No more B2C Marketing Envy

I love being in the consumer marketing business. I spent 6 months at BEA Systems once back in the early 90s, helping with the worldwide launch of a middleware product. When I asked “can I get a demo?” the team… Continue Reading →

B2C marketing on social gets more complex every day — what social fragmentation means

Recent article written and promoted through the ClickZ network — What Social Fragmentation Means for Marketers — speaks to the increasingly fragmented story for brands for marketing on social. We have had considerable success encouraging our brand clients to bring… Continue Reading →

Moving on from clicks to community

Working with large global consumer brands on Facebook I am reminded daily that success on social is all about community, not about clicks. This is particularly true when it comes to a successful advertising strategy on social. Here’s an excerpt:… Continue Reading →

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