Articles & content Archives - Alice Lankester

Alice Lankester

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Articles & content

Making the business case to open source your software

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The Impact of Shadow IT in the New Collaborative Enterprise

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Five examples of brands building local buzz

watch I enjoyed reading this today — five examples of interesting buzz-building by brands. Here are the campaigns chosen. Colin Firth in a Lake — because Mr Firth never fails to deliver Dragon skull on Charmouth beach — another campaign by the… Continue Reading →

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Where is your startup in the Brand Relationship Arc?

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Re-discovering your social compass — old rules for the new digital world

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Forbes Magazine covers Friend2Friend’s Outside Magazine engagement

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3 Critical investment opportunities for brands

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No more B2C Marketing Envy

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B2C marketing on social gets more complex every day — what social fragmentation means

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Moving on from clicks to community

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