Articles & content Archives - Alice Lankester

Alice Lankester


Articles & content

Making the business case to open source your software forex trading coach I recently researched and wrote about the Open Source movement for Daitan Group, a company that provides high-quality software development services to significantly accelerate time to market for global technology companies. In the early days of software development — when the industry was… Continue Reading →

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The Impact of Shadow IT in the New Collaborative Enterprise

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Five examples of brands building local buzz

watch I enjoyed reading this today — five examples of interesting buzz-building by brands. Here are the campaigns chosen. Colin Firth in a Lake — because Mr Firth never fails to deliver Dragon skull on Charmouth beach — another campaign by the… Continue Reading →

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Where is your startup in the Brand Relationship Arc?

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Re-discovering your social compass — old rules for the new digital world

The latest Tweets from (@nugwatweets). Cross, Heart, Anchor. Bethel, TX “Social Media is lost without a social compass.”  So says Brian Solis in a thoughtful, and thought-provoking article written as a foreword to the new book “The Ethical Practice of Social Media in Public Relations,” by Marcia W DiStaso and… Continue Reading →

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Forbes Magazine covers Friend2Friend’s Outside Magazine engagement

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3 Critical investment opportunities for brands

Patient information for here OINTMENT Including dosage instructions and possible side effects. Now that the dust has settled over Facebook’s Q2 earnings results and the resulting share price changes, let’s look at what the latest results mean for brand marketers. No, not whether brand owners should speculate in Facebook stock, but instead what user… Continue Reading →

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No more B2C Marketing Envy

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B2C marketing on social gets more complex every day — what social fragmentation means

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Moving on from clicks to community

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