source Recent article written and promoted through the ClickZ network — What Social Fragmentation Means for Marketers — speaks to the increasingly fragmented story for brands for marketing on social. We have had considerable success encouraging our brand clients to bring multiple B2C social channel content efforts into a single space on Facebook, where content can be promoted and aggregated through the largest audience network.  Fanalog from SmartWool is a great example of work here.

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