Alice Lankester

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Making the business case to open source your software

I recently researched and wrote about the Open Source movement for Daitan Group, a company that provides high-quality software development services to significantly accelerate time to market for global technology companies. In the early days of software development — when the industry was… Continue Reading →

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On the topic of ‘new marketing’ — what B2B professional services companies should think about when updating their marketing strategy

I recently met with a very high-quality professional services group in London. This was a company who has been in their business for many, many years. Their reputation is stellar. They are considered the gold standard for the kind of work… Continue Reading →

Preparing for the Citizen Developer Revolution

I recently researched and wrote about the Citizen Developer revolution for Daitan Group, a company that provides high-quality software development services to significantly accelerate time to market for global technology companies. Over the past five years, enterprises have been undergoing a… Continue Reading →

Renovate to innovate – how mediated APIs and microservices are delivering faster innovation cycles

Every company today that wants to reach employees and customers in a highly-connected ‘digital’ world, must invest in new technology, business models and engineering processes that result in rapid innovation cycles and create greater value. This is how the world… Continue Reading →

Using non-gated content to double high-quality leads

Interesting interview here with Chris Keller, VP of Marketing for Health Catalyst, a healthcare IT company. Here are the key lessons learned from the 30-minute interview that could be relevant for B2B marketers seeking to: deliver a high-growth lead pipeline, with few lead-capture… Continue Reading →

The potential of enterprise APIs to embrace new digital intiatives

APIs are increasingly allowing organizations to embrace new digital initiatives and build new revenue streams by making their data and services available for consumption—both to developers and partners outside the enterprise, and to internal teams within the organization.  This last… Continue Reading →

The Impact of Shadow IT in the New Collaborative Enterprise

Enterprises are vastly underestimating the extent that unauthorized applications and services are being used within their organizations.  This last month I completed a White Paper about ‘Shadow IT’ (workers using personal devices and cloud services in the enterprise) — The Impact of… Continue Reading →

IoE — “it’s as if the world is going to reboot.”

In her keynote @ThingsExpo in New York this month, Cisco’s VP of Cisco Consulting Services, Manjula Talreja, discussed IoE and the enormous opportunities it provides to public and private firms alike. “It’s as if the world is going to re-boot… Continue Reading →

Reach, depth, and relationships — a few excellent social initiatives

One of the best parts of being in London is how delightfully energizing it is to make new business connections in this fantastic city. In those meetings, conversation often turns to what social and marketing campaigns and digital initiatives have… Continue Reading →

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