Alice Lankester

Month

December 2014

How are you starting your content marketing strategy for 2015?

You’re going back to your desk in the New Year, full of energy for new marketing initiatives, one of which is your content strategy. Here are some pointers and resources to get started with your planning.

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Magical storytelling from John Lewis UK

I was a little alarmed — but not really surprised — at quite how much I was looking forward to to this year’s Christmas TV advertisement from a personal favorite department store  — John Lewis.

10 favorite podcasts that you might just find addictive

Every day, I walk. I walk to keep fit. I walk because I have two dogs. I walk because I love to walk. I walk because I have a #FitBit, and I must reach my 10,000 steps a day —… Continue Reading →

Do your social posts survive the re-share test?

On my weekend walk, I listened to this Jay Baer podcast of an interview with Guy Kawasaki, Chief Evangelist at Canva and author along with Peg Fitzpatrick, Head of Social Strategy at Canva. The podcast is part of Guy and Peg’s book… Continue Reading →

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