August 2014 - Alice Lankester

Alice Lankester

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August 2014

Where is your startup in the Brand Relationship Arc?

source url Few brands make it all the way up to the ‘forgive’ and ‘defend’ area, but all of them start at the bottom. The biggest challenge I see startups take on is figuring out what they should be ‘known’ for.  It’s… Continue Reading →

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