How Weird Al is “literally” everywhere…

Time was, that Weird Al was a thing I recalled from Madonna’s virginal days (yes, that long ago). But more recently he seems to be wherever I look. How and when did that happen?

Today I read an interesting piece in The Atlantic — “The Surprisingly Savvy Weird Al Internet Machine” — which offered some some answers.  How Weird Al is managing to rise above the incredibly noisy world of video-tainment.

Here are some of the ways:

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Re-discovering your social compass — old rules for the new digital world

Social Media is lost without a social compass.”  So says Brian Solis in a thoughtful, and thought-provoking article written as a foreword to the new book “The Ethical Practice of Social Media in Public Relations,” by Marcia W DiStaso and Denise Sevick Bortree.

Here’s the thing.

Just as you would advise any newcomer to the social (digital) world — from teenager to grandparent — not to say anything you wouldn’t say face-to-face, brands need to follow the same guidelines.

Don’t say anything you wouldn’t say to a consumer face-to-face.

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