Alice Lankester

Month

April 2014

Marketers have to convince audiences to care

Marketers have to convince audiences to care. Success is determined by what they think–it’s what branding is about. http://ow.ly/w5O2s

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Go make insanely great products — if you can

The onus is on established tech entrepreneurs to help the younger generation realize the consequence of the get-rich-quick ecosystem.
This article from VentureBeat sounds like the pre-amble to the hysterically, but sadly, funny opening episode of  the HBO Series "Silicon Valley," where one of the startup founders in the Palo Alto incubator ranch home was praised for his product "Nip Alert." I laughed. But inside I cried. Building companies is hard work.  Creating meaning is hard work. Making it matter is hard work. The new generation of tech entrepreneurs would be well advised to do their level best to avoid the whoopee and hoopla of acquisitions like What's App, and get back to writing good code and making insanely great products that make a difference. And, just to pile it on, read what Don Dodge, Developer Advocate at Google has to say, in his article "I could build Instagram in a week."  He points to first mover advantage, the network effect that results in building an excited and active community, and simply great, intuitive design that people love to use. There's an awful lot of luck, as well as science, in a big hit. But rarely is there anything "quick" about it.

The onus is on established tech entrepreneurs to help the younger generation realize the consequence of the get-rich-quick ecosystem. This article from VentureBeat sounds like the pre-amble to the hysterically, but sadly, funny opening episode of  the HBO Series “Silicon Valley,”… Continue Reading →

Giving away content of value — for free

Content marketing best practices are telling brand marketers to find that valuable piece of content and charge for it, with a coupon or a dollar value, or in some other nefarious way that delivers an immediately measurable ROI. But there’s… Continue Reading →

Redefining the role of the marketer

With the rapid proliferation of big data and marketing automation, the role of the marketer is changing rapidly. Review this webinar from Altimeter to look at the primary objectives for today’s modern marketer: Provide consistent, exceptional, personal experiences By leveraging the right… Continue Reading →

“Airbnb for office space” — the power of a comparison

When I read that this new company was the “Airbnb for Office Space” I knew exactly and precisely what it was. What power! For both the little startup, HiRise, and a testimony to what Airbnb has accomplished. But it only… Continue Reading →

It’s an exciting time to be a graduate… Steve Blank’s commencement speech

When I graduated college, I don’t even recall there was a commencement speech. Presumably there was. But I don’t recall a single nanosecond of it. Nothing was said to kick me into the world, all fired up and ready to change… Continue Reading →

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