March 2014 - Alice Lankester

Alice Lankester


March 2014

Vote: Who Pulled Off the Most Awesome Viral Stunt of the Year?

AdAge asks who pulled off the most awesome viral stunt of the year. I picked the PepsiMax — with a huge salute to Travis Okulski for allowing the pee-in-your-pants video to be aired by Pepsi. I don’t think I would… Continue Reading →


Walking to work life balance — thanks #FitBit, #Audible, #Withings, and #LoseIt

At Friend2Friend we’re shortly to be launching a very complex LinkedIn API integration on behalf of LinkedIn and Samsung, in our capacity as a leading Certified Developer Partner. Called “How Do You Match Up,” the campaign is designed to build… Continue Reading →

Should you start a business with a friend? Or a family member?

This is a tough one, and one I’ve felt personally. Multiple times.  Both as an observer. And as a startup founder. Today’s Pando “Startups anonymous” tells a sad story.  But here’s the problem: in the Valley, friends are co-workers. Co-workers… Continue Reading →

Marketo CMO: ‘Marketing has changed more in 5 years than the past 500’ (interview)

“what you do is much more important than who you are”

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