Content that rocks for millennials

Thanks to Ryan Donegan for prompting some excellent ideas on the subject of marketing to millennials.  Been spending a lot of time recently considering what content ‘works’ and what doesn’t.  On social, consumers “own” the brand, but what’s more important is that they own the conversation. 

The team at PooPourri.com delivered content that is not only highly shareable, but one can only imagine that it starts conversations, both online and offline. That works! The conversation doesn’t end with a Like.

Good stuff.

 

 

Content marketing and social — putting fans and followers to work!

Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting.

See the latest article written and placed for Roger Katz of Friend2Friend on ClickZ.