Alice Lankester

Month

November 2013

The corporate website is dead. Long live storytelling digital homes.

The corporate website is dead. The days of “press release PR” are over. So says CocaCola. Welcome to brand storytelling by Coke. In 2014, I think we’ll expect to see more brands blowing up their corporate websites, and rebuilding them… Continue Reading →

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Content that rocks for millennials

Thanks to Ryan Donegan for prompting some excellent ideas on the subject of marketing to millennials.  Been spending a lot of time recently considering what content ‘works’ and what doesn’t.  On social, consumers “own” the brand, but what’s more important… Continue Reading →

Content marketing and social — putting fans and followers to work!

Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is… Continue Reading →

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