May 2013 - Alice Lankester

Alice Lankester


May 2013

B2C marketing on social gets more complex every day — what social fragmentation means

Recent article written and promoted through the ClickZ network — What Social Fragmentation Means for Marketers — speaks to the increasingly fragmented story for brands for marketing on social. We have had considerable success encouraging our brand clients to bring… Continue Reading →


The rising value of LinkedIn

Listening to the quarterly earnings report from LinkedIn this past week, I was really struck by the massive future value of LinkedIn as a hub for professionals worldwide.  This article was written and submitted to Adotas the same day. “Social… Continue Reading →

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