Recent article written and promoted through the ClickZ network — What Social Fragmentation Means for Marketers — speaks to the increasingly fragmented story for brands for marketing on social. We have had considerable success encouraging our brand clients to bring multiple B2C social channel content efforts into a single space on Facebook, where content can be promoted and aggregated through the largest audience network. Fanalog from SmartWool is a great example of work here.
Monthly Archives: May 2013
The rising value of LinkedIn
Listening to the quarterly earnings report from LinkedIn this past week, I was really struck by the massive future value of LinkedIn as a hub for professionals worldwide. This article was written and submitted to Adotas the same day. “Social media landscape: LinkedIn could rival Facebook’s dominance.”