December 2012 - Alice Lankester

Alice Lankester


December 2012

It’s time to mobilize your social fans

With Cyber Monday in the rear view mirror, here are some thoughts on the importance of capturing the mobile follower. Since joining Friend2Friend, we have ensured that every social branded experience is fully mobile-ready.  It’s been great to put all… Continue Reading →


Social mobile is exploding

Every key indicator worth watching shows that the mobile Internet is exploding. The market has now finally reached a point where smartphone and tablet usage, and accompanying Internet speed and application performance, are such that users actually find their phones… Continue Reading →

Are you failing your Facebook fans on mobile?

Last year, Forrester predicted that U.S. brands will spend $2.7B on their social media marketing efforts by the end of 2013, with that number growing to $5B by 2016. And with one in five of all Internet clicks in the… Continue Reading →

How top brands are failing their fans on Facebook mobile

Not that it’s should come as any surprise, but this past Cyber Monday’s sales generated by mobile phone visitors jumped by 260% since 2010 — more than 6x the growth of sales overall. The same study by Deloitte tells us… Continue Reading →

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