Alice Lankester

Month

August 2012

Who won the brand social Gold at the Olympics?

Article written and submitted to ADOTAS.COM, reviewing how brands did at the Olympics for their serious marketing sponsorship dollars. In the four years since the Beijing Olympics in 2008, Facebook has grown from 100 million users to close to a… Continue Reading →

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Social media lessons for travel marketers

Article written and placed for Friend2Friend in iMediaConnection today, covering social media lessons for travel marketers. While websites catering to the “wisdom of the crowds” have shaped travel decisions online for well over a decade, social media sites such as… Continue Reading →

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