February 2012 - Alice Lankester

Alice Lankester


February 2012

How to monetize fans on Facebook

This is an excerpt from an article written and posted on iMedia Connection, February 27, 2012. For the full article, go here. Within the last year, marketers have raced to grow their legions of Facebook fans. In fact, it has… Continue Reading →


What the Super Bowl and marketers can learn from socially savvy sports fans

This article written for, and accepted by, on VentureBeat. While sports fans eagerly await who will win the 2012 Super Bowl and look forward to diving into chips and a Frito Pie or two, marketers are eager to see who… Continue Reading →

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