Monthly Archives: January 2011
Which social media monitoring tool should you use?
Read the article here from Fresh Networks. Lots of good stuff to share.
Vitamin Water crowd-sourced their latest flavor
A new Vitamin Water flavor launching in March 2011 — lime and cherry “Connect” — was designed by Vitamin Water’s Facebook fans. Fans created the flavor, designed the package, and named the product. This is the new kind of focus group — consulted in during the product development cycle, right from the beginning — with real “ownership” of the end result. Excellent.
Making Data Relevant: The New Metrics for Social Marketing
Excellent article: Making Data Relevant: The New Metrics for Social Marketing
My first e-book vacation
I just returned from my first iPad vacation. For the very first time, I took not a single “physical” book. Just an iPad, pre-populated with some yummy literary treats. The outcome? Good, but mostly not so good.
Is this really a reason not to crowd-source?
Interesting article here in Mashable about Pepsi’s attempts to crowd-source their Superbowl commercial. Just because Pepsi chose to feature in some way (I don’t know how prominently) the Doritos/Communion Wafer submission — a submission that offended Catholic groups — doesn’t mean we should throw the crowd-sourcing baby out with the bathwater. The outcome should not be a judgement on the value of crowd-sourcing.