June 2009 - Page 2 of 2 - Alice Lankester

Alice Lankester


June 2009

Corporate responsibility affects teen purchasing decisions

Things are changing for teens with regard to purchasing decisions. Teens have lost the abundance of discretionary income. Teens are going to be smarter shoppers, and they are going to really question how much they need the item. New versus… Continue Reading →


An immersive marketing program for Partnership for a Drug-Free America

How do you get teens involved when you want to show them something they don’t want to hear about, and aren’t really interested in? This was Premise Immersive Marketing‘s issue when working with a Partnership for a Drug-Free America. The… Continue Reading →

Is your perception about what works for teens accurate?

Study by Fuse Marketing’s Bill Carter: “Teen Advertising Study” May 2009. Teens were asked these questions. The percentage represents the number of teens who confirm that belief: TV is the best way to reach them — 75% agree “Friended” a… Continue Reading →

Please, please, BBC and Google…. make it so

Read this on the Telegraph today: BBC and Google in talks to launch international iPlayer site. Please say it’s so. The BBC has the best content ever, and we could all benefit from it. Once again, the BBC leads the… Continue Reading →

Josh Shipp, Advice Slinger, HeyJosh.com at #ypulse2009 Conference

Here’s a summary of his talk. 1. Teenagers do not give a crap about your brandThey’re not thinking about you, your next product, your next app, your next innovation. You have to make yourself distinguishable and authentic. This gives you… Continue Reading →

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