April 2009 - Page 2 of 2 - Alice Lankester

Alice Lankester


April 2009

The $300 Million Dollar Button

Fascinating article about how simply understanding the flow of a user’s experience, and changing the name of a button, caused one company to increase sales by $300 million. You can’t argue with this. A lesson worth remembering. How did the… Continue Reading →


Successful social media sites

I am listening to a talk by Bob Buch, vp of business development at Digg.com. Some of the key points he makes about what makes a successful social media site include: focus on sharing – a perfect example of this… Continue Reading →

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